September 18, 2015

New York Fashion Week Recap from Papyrus

Papyrus returned to New York Fashion Week this September for the seventh consecutive season as the Shows’ official greeting card sponsor.

This season, NYFW elevated the experience by spreading the Shows throughout New York City. Papyrus evolved with the iconic event as it helped transform the Shows’ Headquarters in Chelsea into a beautiful celebration of style.

High gloss white walls displayed gorgeous Papyrus designs paired with modern décor, ranging from fresh-cut flowers to fashion books. Each day, Papyrus would unveil a complimentary fashion-forward card for guests to send to friends and family across the globe. There was no shortage of chic as Papyrus fans sent cards dressed in opulent gems, extravagant fur and glittering gold.

On Sunday, Papyrus hosted a brunch event with blogger Marianna Hewitt. Attendees began lining up at noon and were greeted with delicious hors d’oeurves, signature strawberry bellinis, and an exclusive tote bag full of Papyrus designs. Fresh bouquets and brilliant gold chevron set the theme for a fabulous afternoon spent writing Papyrus cards, mingling with each other, snapping photos in the on-site photo booth and sharing the experience on social media.

It was another fantastic season at New York Fashion Week, and we can’t wait to see what February brings!