A Style Statement at Mercedes-Benz Fashion Week
Papyrus showcased the drama and glamour of their fashion-forward greeting cards as a proud supporter of Mercedes-Benz Fashion Week in New York City this February. Expressing style beyond what you wear, Papyrus helped more than 1600 show attendees send greeting card style to 37 countries around the globe with a selection of fashion-inspired and Valentine’s Day cards worthy of the runways.
Among a dramatic backdrop of backlit lifestyle photos, visitors at the display were encouraged to share their Event experience with friends and family by choosing from a group of designs specially selected for Mercedes-Benz Fashion Week. PAPYRUS provided complimentary postage for visitors to send the card to anyone, anywhere in the world.
Attendees also had the opportunity to meet and receive a personalized design from artist Bella Pilar during two days of the Event. The premier Papyrus artist created exclusive artwork for the Mercedes-Benz Fashion Week VIP bags, schedule and show invites.
PAPYRUS hosted a Send Style Giveaway across their social media platforms before, during and after Mercedes-Benz Fashion Week for fans to post their favorite brand look. Five lucky winners received luxurious PAPYRUS prizes for their greeting card and gift wrapping enjoyment. Congratulations to the winners: Cindy Brown, Marisol Garcia, Jacqueline Prime, Mariah Wyall and Mandy Gladden, selected at random from the eligible entries.