PAPYRUS connected fashion-lovers all over the world from the heart of the 2012 Fall Mercedes-Benz Fashion Week. The event was held at the historical Lincoln Center in NYC, September 4th to September 13th.

In collaboration with IMG Fashion, PAPYRUS displayed a sleek and sophisticated booth, highlighting PAPYRUS designs from various artists to illustrate the most stylish fashion trends.

While the designers showcased their latest collections on the runway, visitors at the PAPYRUS display were encouraged to browse various PAPYRUS designs and select a card of their choice to send to anyone, anywhere in the world.  Hundreds of guests shared their Fashion Week experience with friends and family. Cards were mailed to 36 various countries and 43 US states.

To see an exclusive behind the scenes look at PAPYRUS and Mercedes-Benz Fashion Week, visit the PAPYRUS Facebook page .